Jul 16, 2022
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Effective marketing is personal marketing . The phone number list generic “10 tips” blog post and seamless email explosion can no longer be the tactic of choice in the phone number list modern marketing toolbox. While segmenting your audience in email marketing is relatively common, segmenting your readers when creating blog and article content isn't as familiar to most marketers. In this article, we explain how to segment your blog content to generate more leads and more sales. The phone number list second headline mentions weight loss, so that might be appealing to the segment, but it's generic. Bland messages not only create bland relationships, they create bland results from marketing efforts. The phone number list more people feel that a marketing message was created explicitly to meet their needs, the higher your overall response rate will be and the better your long-term relationship with your audience will be. Generate more leads To attract leads, the fitness center hosts three blogs – each designed to reach one of the phone number list company's audience segments. With every post, the company includes an opportunity to capture the reader. For example, an article for the Men's Muscle Gain blog includes a link at the bottom for a free e-book: The Men's Diet Tips Guide: Building More Muscle . When clicking on the phone number list link, readers are taken to a "door" - a custom squeeze page or lead box - before they can open the e-book. These personalized opt-in pages ideally lead prospects through unique phone number list marketing automation sequences based on what we know about their goals and interests. You certainly wouldn't want to promote fitness information or offers aimed at men to readers who initially opted for a women's fitness e-book. The phone number list automated email sequence that follows the men's muscle book download looks like this: This automated email sequence would be significantly more powerful than a universal email sequence - and all because the phone number list main source (the blog targeted at a specific market segment) allowed for more targeted follow-up and probably a lot higher. conversion rate to meeting or sale. Moreover, these segment-oriented blogs or even blog posts are great phone number list content to help the business rank on search engines and serve as good social media fodder. Close more sales Since newsletter subscribers, some prospects, and past customers have provided their email addresses, they are more qualified than prospects who come through social media or search engines. We need another type of segment-specific phone number list content for this category of “already subscribed” people to consume. A piece of content designed to educate existing subscribers includes a call to action to take them to the next step in the phone number list buying process. Let's look at some examples of how this strategy would apply to our fictional Acme Fitness Center.